KABIDAS THROUGH THE YEARS

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by Francesca Magtanong



The College of Communication will celebrate its 4th year anniversary this coming July 17, 2018. The college is a 4 year-old institution, a newbie who proves to be progressive from the time it was established. Truly, COC goes through an exhilarating journey and climbs through th ladder of stardom within the entire New Era University.

New Era University started operations in 1975 as a non-sectarian educational institution gifted by the Iglesia Ni Cristo to the society. Four years after, in 1979, the course Mass Communication was integrated to the courses offered by the university. The Department of Mass Communication was then under the College of Arts and Sciences along with other pioneer courses like the Bachelor of Science in Political Science and Bachelor of Science in Psychology. The CEM Building housed Masscom back then.

During its first year, the Masscomm class was only consisted of 12 students and graduates.
In the years that followed, the Mass Communication Department has created competent and well-nurtured graduates who made great contributions to the media and communication industry. Some of the most notable and successful graduates of AB Mass Communication were:

  • ·         Sir Ernie Magtuto - EBC, Music Composer
  • ·         Mr. Ian Simbulan - GMA, News Producer
  • ·         Ms. Fernandez - Aslan Advertising Agency
  • ·         Darlene Jianna Manalo Albert - EBC Producer/Director
  • ·         Jamila Gail Talańa -EBC Host
  • ·         Jonathan Pardo -EBC Executive Producer
  • ·         Maru Peter Henry – INCINEMA, Director


More and more students enrolled in the program which strenghtened its foothold in the university. The department was considered as one of the strongest programs in New Era University and thus gained fervent support from the university administration. The program’s population kept on growing as years went by. The teaching force proved to be outstanding. So in July 17, 2014, through the collective effort and initiative of the Board of Trustees members Atty. Dorothy Kristine Manalo and Atty. Theoben Jerdan Orosa and University President Nilo Rosas, the Mass Communication Department was finally removed from the College of Arts and Sciences to stand on its own by creating the College of Communication. Professor Margele San Andres was designated as the Dean of the College of Communication.\

From then on, the College of Communication was designated its own home, now known as the COC Building. It was given the necessary support, equipment and educational materials  useful to further  improve the quality of education the students would obtain from COC. Soon enough, the college had its own studios like the Barn where important events, theater and play productions, exhibits, seminars, film festivals and other activities are held. The teaching force expanded to cater effectively to the increasing student population. For three years since its establishment, the College of Communication has only offered Bachelor of Arts in Communication as the sole program under it. The students called themselves “Kabidas” which is a colloquial term for someone who wants to be always in the limelight. The Communication Guild is the supreme student government of CoC with officers elected every year through election. Comm Awards or Communication Awards is an annual ceremony to commend and give credit to the students who did exceptionally well during the entire school year. The awards included the dean’s listers, the best performances in plays and films produced by the students, best production and film, etc.

                                          
                                                  2018 CommAwards  courtesy of youtube.com




The College of Communication’s Vision is as follow:
A globally competitive college guided by true Christian values and ethics in the delivery of quality education based on communication research, community development extension services and excellent multi-media professional practice.

COC’s mission is to provide quality education anchored on Christian culture maximizing the complimentary contribution of teachers’ and learners’ potentials in honor and glory of God.

The following are the goals of the College of Communication:
  • ·         Equip the learners with knowledge, skills and desired attitudes pertinent in the fields of communication arts
  • ·         Engage in working and effective instructional methodologies
  • ·         Enrich programs for faculty’s professional growth and students’ development
  • ·         Adopt with the impact of communication media on local, national and global perspectives
  • ·         Produce academically and technologically competent God-fearing communicators in print, electronic and all forms of media
  • ·         Demonstrate social responsibilities to address the needs of the community and the society
  • ·         Build a College distinguished as a center of development and center of excellenc

 The curriculum was well- thought-off,  well-planned,  and comprehensive to produce well rounded
multimedia professionals. This include classes about concepts, technical and creative writing, audio 
and video editing, theater performance, lay-outing, talent utility/development like dancing, singing, 
acting, directing, script writing, facilitating technical aspects of production, film making, advertising, 
producing, photography,journalism, legalities and law, and developmental communication among 
others. Students of CoC acquire all the necessary information and training because the college is 
hardworking and concerned with the quality of the students they produce each year. A CoC graduate 
wont be inadequate in any aspect of multimedia industry as the college makes sure of it. The teaching staff is very competent, well-trained and very knowledgeable  in their own respective fields so students and parents alike are well assured of quality education.





In the three young years of the College of Communication, it has achieved a relatively good set of achievements such as the following:

  • ·         INC Centennial Musical “Ang Bayan Mo’y Nagpupuri”
  • ·         Buklod’s 50th Anniversary Musical - Gintong Pangarap
  • ·         New York Film Fest - Best Actor
  • ·         40th Commencement Exercises - Philippine Arena
  • ·         42nd Commencement Exercises - Philippine Arena
  • ·         43rd Commencement Exercises – Philippine Arena

On its 4th year anniversary this year, the celebration will be much sweeter and fulfilling because the College of Communication reaches another milestone. This coming school year, two more programs are being added under the college namely Bachelor of Arts in Journalism and Bachelor of Arts in Broadcasting. The college will now have three courses under its wing. New K-12 program graduates are already flooding the college for admission. The college expects for a bigger population now that new courses are added.

What we see now is just the beginning of a continually progressing College of Communication. The 4 year-old college never fails to prove that its establishment is well-deserved and in season. It is fair to say that there will be more great things to watch out from the College of Communication in the years to come.

2018 graduates of CoC



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